ALL ABOUT ANTIBEAUTY
A little bit about us, our founder, and why we are so unique...
AntiBeauty was created by our founder Benjamyn Gardner.
They have been working as a makeup artist for over the past 15 years and is in love with seeing ALL forms of Beauty...
After realising how limited the industry is in it's vision of equality, they decided to take the plunge and create AntiBeauty to smash stereotypes of what the industry and the general population see as beautiful.
There is absolute lack of representation of MANY forms of beauty and we aim to totally smash that out of the water... We are all beautiful, you know it, and we are going to prove it.
We also PROMISE to never insinuate that someone requires fixing, and that our products will do that for them, which is generally the way beauty products are marketed...
In fact, our motto is you are already beautiful, you do not need to buy our products to be beautiful, but of course having clean and clear skin is a massive confidence booster for anyone!
We are PRO -
• Enhancing mental health and self-worth through conscious marketing and promotion
• Celebrating diversity and embracing attainable, individual beauty
• Showing authentic and unedited before and after photos of our results
• Showing authentic and unedited real humans in our advertising and media
• Adopting sustainable and environmentally friendly practices
• Minimising packaging and reducing waste wherever possible
• Using high-quality, purposeful ingredients in our products
• Empowering our clients with knowledge about their skin
• Utilising high-quality, plant-based and cruelty-free ingredients in our products
